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Ingredients

Our Step

01

Offer What Your Customers Really Want

When you go fishing, you don’t bait the hook with pizza and fries just because that’s what you like. Why? Because that’s not what fish like to eat. It’s no different when it comes to your offer.

Do your research. Make sure what you have to offer is something your potential customers REALLY want to own, consume, or experience.

02

Make Sure the Offer Solves a Pain Point

Humans are hardwired to move away from pain and towards pleasure. So make sure your offer does exactly that. Let it move your customer from the pain that they’re experiencing to their desired pleasure.

03

Differentiate Your Offer

How can you make it so that your offer sounds fresh, exciting, and unlike any other option out there? Make sure you have a unique mechanism through which you deliver the desired result, thereby differentiating your offer.

04

Provide Bonuses That Make Sense

Often, it’s tempting to pile a bunch of bonuses just because you can. This is a massive mistake. Make sure your bonuses serve a real purpose, like addressing an objection your customer might have.

For example, if you are selling a course on sales prospecting, one bonus can be on how to master the fear of rejection or a simple script that gets prospects to say yes 8 times out of 10.

05

Make Sure Your Offer is 10X Valuable Than Its Price

One of the keys to an irresistible offer is to make it simply irresistible. As far as the prospect is concerned, the value of everything you’re offering should be at least 10 times the price you’re asking.

For example, if you can help solve back pain with a proven, never-fail, simple, 5-minute stretch that you’ll teach for $100, that would be insanely valuable because it saves the prospect from having to spend money on chiropractors, physical therapists, massage, doctors, pain pills, etc.

06

Offer a Long Guarantee Period

You want to take away all the risk on the prospect’s end if you want them to buy your product. So make sure you offer a powerful guarantee. The longer the guarantee period, the better.

07

Create a Sense of Urgency

Let’s face it, most people love to procrastinate. So make sure you create a sense of urgency in your offer. This could be anything from a limited-time bonus or a limited product to a discount with a deadline.

More of what you want

Enrich your growth recipe wisely.

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