For a good user experience, and to serve its primary function, your thank you page must include a confirmation message that says the user’s action was successful.

You need to actually spell it out for them, otherwise, you’ll risk leaving them confused or disoriented. A simple, “Thank you for subscribing!” or “Your order is complete!” will do just fine. Just make sure to make clear what just happened (and what they should expect next, if necessary).

Now that you’ve confirmed their successful action and have explained what will happen next, it’s time to take your thank you page to the next level by adding in a call-to-action (CTA).

A clear CTA can move your users to take the next step in your sales process. Adding this one thing to your thank you page will make the world of difference in terms of your conversions and sales. But this is the part where most thank you pages fall short.

Your CTA could be as simple as asking your new subscribers to download your lead magnet. Here are some great thank you page CTA examples.

1. Ask them to whitelist your email address.
2. Ask them to share on social media.
3. Ask them to register for a webinar or event.
4. Ask them to purchase a low-dollar offer.
5. Ask them to purchase a related product.
6. Ask them to fill out a survey.

You already have a call-to-action that gives users the next step. But in order to get users to actually take you up on it, you’ll need to get super specific about what they should do and how to do it.

For example, if your call to action asks subscribers to whitelist you, you could include a brief video tutorial or screenshots on how to do it.

Or if you want new subscribers to sign up for your webinar, you could tell them to “Click on the blue button below to save your spot on the live call”. Notice how these instructions are way more specific than simply saying, “Register for the webinar”.

Your instructions don’t need to be lengthy. The point here is to be precise.