- An effective solution for your customer’s problems
- Exceptional content
- A way to make it instantly accessible
Ensure Your Lead Magnet is Specific
The first essential aspect of your lead magnet is that it shouldn’t be complicated. It should offer a very specific solution to your market. Here is an example: “Simple 10 Minutes Per Day Strategy To Add an Extra 500 Subscribers In The Next 7 Days”.
Offer Something That Your Visitors Can't Decline
Think from your customer’s perspective and consider their needs. Think of what they are struggling with the most. In short, you need to become a painkiller for the headaches of your clients.
If you have done enough research about this, then you will have all of the information to craft the most efficient magnet for your business.
Provide Instant Access
People want things in an instant, and you need to consider this aspect when you decide how to deliver your lead magnet. There is a a huge difference in customer satisfaction after receiving a lead magnet through a snail mail and a fast download.
Improve Your Relationship with the Client
A good lead magnet should do much more than just educate your potential customer. It should also improve your relationship with them.
The lead magnet should move them closer and warm them up to do business with you. This is a crucial element, and you should ask yourself if your lead magnet helps you achieve this.
Make Your Lead Magnet Look Valuable
Even if your lead magnet is free of cost, it doesn’t mean you should make it look so. Make your lead magnet seem so highly valuable that your customers do not hesitate before sharing their email addresses for it. Use professional graphics and images to establish a high perceived value of your lead magnet.
Offer Exceptional Content
When you deliver a lead magnet to your subscribers, it has to be of some use. This is a chance for you to both impress and help your potential customers. In case your magnet barks and fails to bite, it will have an effect on your customer lifetime value.
Aim for Instant Gratification
You have to make sure the lead magnet doesn’t block your sales funnel. In simple words, it should be consumed or prove its worth within 5 minutes. The fact is that most people are looking for quick gratification. If it takes a bit long for them to consume your offer, they might lose interest in it or something else might grab their attention. The goal is to get their attention as soon as you can. A 200 page ebook or a 6 week course is not the way to go.