This is a step-by-step process of creating a Feature to Benefit using


Feature to benefit (FTB) is a marketing tool that is used to understand the relationship between product features and the benefits that they offer to the customer. FTB is a valuable tool for businesses, as it enables them to better understand the needs and preferences of their customers and develop products and services that are specifically designed to meet those needs. 




  • account
  • Knowing your product and its features/description.

Step-by-Step Directions


Login to your account.


On the dashboard, click the ‘Templates’ section then select Feature to Benefit.


Next, enter the product description in the given fields, and set the style of your content by setting the ‘Tone of Voice’.


Choose the language option then click on ‘Generate’ to get the content options.


Finally, you have now the Feature to Benefit of your product.

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