- A product/service that you want to promote
- A copywriting process
- An established goal for the copy
- A genuine interest in helping your audience
- Social proof
- Time-limited offer
Know Your Audience
If you don’t know who you’re writing for, you can’t sneak into people’s minds and address their needs, fears, desires, and secret wishes.
Connect with Your Buyers by Using Their Language
Avoid jargon and complicated words your readers don’t understand.
Apply a Copywriting Process
Don’t expect your copy to appear magically when you start typing. Apply a solid copywriting process of research, planning, writing, and editing. Good copy is carefully crafted, step by step.
Start at the End
You can’t write compelling copy if you don’t know the goal of your content. Each paragraph and each sentence should contribute to achieving that goal.
Have a Genuine Interest in Helping People
Solving real problems is more important than understanding persuasion tricks. Even the highest-paid copywriter can’t write good copy for a product nobody wants.
Translate Each Product/Service into a Benefit
Ask yourself what benefit each feature of a product/service will provide to the customer.
Write for Scanners and Readers
Scanners want to grasp your main story by skimming your headlines, subheadings, and bullet points. Readers want to know the finer details. Your content should meet the demands of both these sections of the target audience.
Persuade with Emotion and Back-Up with Facts
Back up with facts. Appeal to people’s emotions to seduce them to buy, and later help them justify their purchase with logic and facts.
Engage Readers with Stories
Stories are far more riveting than sales pitches. Use the art of storytelling to engage your audience.
Take Away the Readers' Objections
Find out what’s stopping your readers from taking the next step. Then, use your copy to slowly erase those restrictions. Convince them of the reasons why your product/service is a match for them.
Boost Your Credibility with Social Proof
Let people know who else has hired you or how many projects you’ve completed. Create a sense of popularity by mentioning your waiting list.
Appeal to the Fear of Loss
Talk to your readers about everything that they’re missing by not buying from you. Remember to make it as persuasive as you can.
Nudge a Little to Help Overcome Buyer's Procrastination
Apply the power of scarcity. Offer a time-limited promotion, create a limited edition, or have limited availability, You can even add a countdown timer to create a sense of urgency.
Reduce Buyer's Risk by Offering a Guarantee
A guarantee can give people the confidence to buy. This way, your audience is more likely to buy from you even with no familiarity, just because they have less to lose.