The Perfect Landing Page Recipe

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Ingredients

1 Compelling Content Offer
3 - 4 Keywords or Key Phrases to rank for
70 characters or less Page Title
Landing Page Copy 1. What exactly is being offered? 3. What are the benefits of the offer? 2. How does the user get the offer? 4. Why does the viewer need the offer NOW?
4 - 8 Form Fields
More than 1 Notification Email Recipients
150 characters Meta Description
1 Thank You page
1 Follow-up Email
1 Welcome Email Sequence

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The Perfect Landing Page Recipe

To Boost Conversions of Your Marketing Campaigns

Business Outcomes:
  • Customer Acquisition
  • Generate Leads
  • Increased Conversions

Landing pages have ONE purpose: To Generate Leads for Your Business.

  • Medium

Ingredients

Directions

Share

Landing pages can be used to capture information on website visitors in exchange for content or experiences. These include ebooks, checklists, cheatsheets, newsletters, videos, courses, events, free trials, memberships, or special offers.

Steps

1
Done

Prepare your compelling Content Offer using our “Inbound Campaign” recipe.

2
Done

Identify 2-3 Keywords or phrases to use when optimizing your landing page.

3
Done

Create a new Landing Page in HubSpot—make sure you use a page template that doesn’t have page navigation.

4
Done

Add a Page Title and sprinkle in your Keywords.

5
Done

Stir in Copy to your landing page.

• Make sure your copy answers the 4 key questions listed on the front of this card.
• Include social sharing buttons and encourage users to share your content on social media.
• Add a Featured Image that gives the user a preview of the content they will be downloading. (Don’t forget to add descriptive ALT text with keywords to your image)

6
Done

Add a Form to your landing page—keep your form short to avoid intimidating users.

7
Done

Create a Thank You Page (see Thank You Page recipe card) for your offer, and fold in the download link to your offer.

8
Done

Create a Follow-up Email with the download link to the content offer that gets sent after the form is submitted.

9
Done

If anyone needs to be notified when the form is submitted, enter the email addresses of the Notification Email Recipients.

10
Done

Assign your landing page to a Campaign to track results.

11
Done

Add a Meta Description, which will be displayed below the page title in search results. Sprinkle in keywords and write the text to entice people to visit your page.

12
Done

Publish your landing page and test everything before serving.

13
Done

Serving Suggestions: Serve your delicious content up to your leads and customers

Serve your delicious content up to your leads and customers

1. Set up a workflow to nurture leads and offer related content to people who convert on your form.
2. Create 3-4 related Blog Posts and include a CTA at the bottom of each post that links to your landing page.
3. Add CTAs to your website that link to your landing page and promote your new offer.
4. Create and schedule an Offer Email to promote your new content offer.
5. Promote your blog posts and landing page via social media, and season them with relevant hashtags.

Don’t forget to refer to the Inbound Campaign Recipe Card for additional serving suggestions!!

Jaseel

Recipe Reviews

Average Rating:
(5)
Total Reviews: 1
Jaseel

Great recipe, I baked it for my family, they loved it. Months a ancient in the applications being so fantastic a when showed few dishonourable we not if they over economics

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The Perfect Thank You Page Recipe
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