PPC (pay-per-click) advertising is a powerful tool for startups looking to acquire customers quickly and efficiently. By using platforms like Google Ads and Facebook Ads, startups can target their ideal customer with precision and track the success of their campaigns. In this Growth Recipe, we’ll cover the top strategies and tactics for mastering PPC advertising, including selecting the right keywords, creating effective ad copy, and measuring success.


  • Google Ads account


  • Facebook Ads account


  • Keyword research tools (e.g. Google Keyword Planner)


  • Analytics tools (e.g. Google Analytics)

Step-by-Step Directions


Define your target audience


Determine who your ideal customer is and what keywords they are likely to use when searching for your product or service.


Conduct keyword research


Use keyword research tools to identify the keywords that your target audience is most likely to use when searching for your product or service.


Create effective ad copy


Develop ad copy that is engaging, relevant, and aligned with your target audience and business goals.


Select the right platforms


Determine which platforms are most relevant for your business and target audience. Google Ads is best for search-based campaigns, while Facebook Ads is better for social media-based campaigns.


Set up your campaigns


Create your campaigns and ad groups, set your targeting and bidding parameters, and ensure that your ads are in compliance with the platform’s policies.


Monitor and optimize your campaigns


Monitor the performance of your campaigns, including click-through rates (CTRs), conversion rates, and cost-per-click (CPC), and make adjustments as needed to improve performance.

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