Crafting an Offer Email

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Ingredients

1 Compelling Content Offer
1 Catchy Subject Line
1 - 2 Eye-Catchy Images Include a preview image of the content offer or event you are promoting.
2 - 3 Paragraphs of Compelling Copy Keep it short and sweet, and use bullet points and formatting to optimize readability. Be sure to describe the key benefits of your offer or event:
1 Landing Page
1 Call to Action
1 Line of Preview Text Compose a brief excerpt that readers may see in some email clients:

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Crafting an Offer Email

Business Outcomes:
  • Customer Acquisition
  • Increased Profits
  • More Up-sells and Cross-sells

A well-written, plain-text email can perform better than a highly designed email with a lot of bells and whistles.

  • 60 Minutes
  • Easy

Ingredients

Directions

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If you have the right recipe, creating a high-converting email offer can become super-easy. Follow the below checklist the next time you sit down to create an e-mail offer.

Steps

1
Done

Prepare your compelling Content Offer using our “Inbound Campaign” recipe.

2
Done
10 min

Create a new Email in HubSpot—make sure you use a template that fits the type of email you are sending.

3
Done
15 min

Name your email - consider including the funnel stage in your name (i.e. [MOFU] Offer: Widget Case Study).

4
Done

Select the appropriate sender From: name and email address, Campaign, and Email Type.

5
Done

Add a Subject Line and flavor it with language to entice recipients to open your email; consider using personalization fields for extra spice.

6
Done

Stir in Copy to your email:

• Make sure your copy educates the recipients on the benefits of your offer.
• Include social sharing buttons and encourage users to share your content on social media.
• Add Images—give reader a preview of the content they’ll download; a headshot of the event speaker, etc.
• Don’t forget to add descriptive ALT text with keywords to your images.
• Spell check your copy and double-check for typos.
• Add a Call To Action (CTA) that links to a landing page for your offer or event.

7
Done

Add Social Sharing icons that link to your offer or event landing page.

8
Done

Add the Preview Text that will be seen in some email clients, and configure other Options to taste.

9
Done

Test your email by sending it to a colleague and have them double-check for spelling, typos, and broken links.

10
Done

Select the appropriate recipients, then schedule or send your email.

11
Done

Serving Suggestions:

1. Email offers can be used to notify contacts of new events and content offers.
2. Use Smart Content to personalize and send different versions of your email to different people.
3. Use workflows to automate emails that will nurture your leads throughout their decision-making process.

Jaseel

Recipe Reviews

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Total Reviews: 1
Jaseel

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