The Perfect Blog Post Recipe

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Ingredients

1 Catchy Title Choose an attention-grabbing title tag that contains keywords and is less than 70 characters. Title:
Eye-Catchy Images Pick a featured image for your post that will show up when it’s shared via social media
Header Tags Include one H1 tag and at least one H2 tag containing keywords
3 - 5 Links Add links to related content—both internal and external links are great for SEO
1 Meta Description Describe the blog post in less than 150 characters
2 - 3 Topics Choose from the topics you frequently blog about
3 - 4 Next Steps Give your user somewhere else to go: related posts or offers to download
1 Call to Action End your post with a blog trailer CTA linking to a landing page

KPIs & Metrics

#
Traffic
#
Engagement
#
Leads
#
Posts Published

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The Perfect Blog Post Recipe

Business Outcomes:
  • Generate Leads
  • Increased Productivity
  • Increased Profits
  • Reduced Expenses

Not only are bloggers suckers for the remarkable, so are the people who read blogs.
- Seth Godin

  • 45 Minutes
  • Easy

Ingredients

Directions

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Preparation:

Determine your blog topic, the persona you are writing for, and the keywords you will use. Write your blog post for your persona and use your keywords. Make sure your blog post is between 250-800 words.

Steps

1
Done

Specify a Page Title and sprinkle in your Keywords.

2
Done

Check the URL. Make sure it’s easy to read by humans and includes keywords.

3
Done

Break up your text with Header Tags.

• Include keywords in headers and use one H1 and at least one H2 tag.

4
Done

Include a Featured Image. Don’t forget to add descriptive ALT text with keywords to your image.

5
Done

Add a Meta Description, which will be displayed below the page title in search results.

6
Done

Mix in links to related content. Include external links to authoritative sites as well as internal links to your own content.

Make sure that keywords and phrases are included in the hyperlink for better SEO.

7
Done

Tag your post with related Topics—use topics you frequently write about.

8
Done

Add flavor with Next Steps and a Call to Action at the end of every post. Give your visitor (or lead) a clear path to a content offer, related blog posts, and other resources.

9
Done

Serving Suggestions:

1. Ask your employees to share with their networks as well!
2. Circulate your blog post on social media, including Facebook, Twitter, LinkedIn, and Google+.

Jaseel

Recipe Reviews

Average Rating:
(5)
Total Reviews: 1
Jaseel

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