Planning an Inbound Campaign Strategy

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Planning an Inbound Campaign Strategy

Business Outcomes:
  • Customer Retention
  • Increased Profits
  • Reduced Expenses

Inbound marketing is a lot more cost-effective than traditional, outbound marketing. - HubSpot

  • 8 hours
  • Medium

Ingredients

Directions

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Steps

1
Done

Create a new campaign in HubSpot

2
Done

Upload your Content Offer to the File Manager. Make a note of the URL (your Download Link) and set aside for later.

3
Done

Create a Landing Page and contact form for your offer. Make a note of the URL and set it aside.

4
Done

Create a Follow-up Email with the download link to the content offer. This email will be sent after the form is submitted.

5
Done

Create a Thank You Page for your offer, and include the download link to your offer. Make a note of the URL.

6
Done

If desired, create an Offer Email for Automation and fold into existing workflows to promote your new offer.

7
Done

Create 3-4 related Blog Posts and include a call-to-action (CTA) in each post that links to your new landing page.

8
Done

Add CTAs to your website that link to your landing page and promote your new offer.

9
Done

Taste Test everything and make sure your links and follow-up emails work as planned.

10
Done

Create and schedule an Offer Email to promote your new content offer. Include a CTA to direct the recipient to the Landing Page to download the offer.

11
Done

Promote your blog posts and landing page via social media, and season them with relevant hashtags.

12
Done

Don’t forget to tag all of your landing pages, workflows, emails, blogs, and social media posts to your campaign.

13
Done

Track your results using the Campaign Tool and adjust to taste!

Jaseel

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