The Perfect Thank You Page Recipe

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Ingredients

1 Compelling Content Offer Title & URL:
1 Landing Page Title & URL:
Thank You page copy
1 Featured Image Thumbnail image offering a preview of the content offer
2 - 3 Blog Posts

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The Perfect Thank You Page Recipe

Leveraging Thank-You Pages for Better Marketing

Business Outcomes:
  • Customer Retention
  • Increased Conversions
  • Increased Referrability

A thank you page can serve as a great first step for nurturing your leads.

  • Easy

Ingredients

Directions

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A thank-you page is a page someone sees immediately after filling out and submitting a form on a landing page. or after making a purchase. The thank-you page is the final stage in your lead-conversion process, or after someone completes a check-out. The four most important components of an effective thank-you page are – access to your offer, social media sharing links, secondary calls-to-action, and triggering an auto-response welcome email.

Steps

1
Done

Prepare your compelling Content Offer using our “Inbound Campaign” recipe.

2
Done

Prepare your compelling Landing Page using our “Landing Page” recipe.

3
Done

Create a new Thank You Page in HubSpot Site Pages.

4
Done

Stir in Copy to your thank you page.

• Begin your thank you page with a message of thanks, followed by the offer itself. If it’s a downloadable offer, make it very clear where the visitor should click to download the offer. If it’s a video, embed the video right into the thank you page.
• Include CTAs or next steps to keep your converted leads on your site. You can direct them to the next offer in the buying cycle, to your blog, to informational pages, or even to your social media profiles.

5
Done

Assign your thank you page to a Campaign to track results.

6
Done

Do not optimize your thank you page for SEO. You want visitors to complete a form to access your resources.

7
Done

Publish your thank you page and link it to the landing page you cooked up earlier.

8
Done

Serving Suggestions:

Serve your delicious content up to your leads and customers

1. You should only serve your thank you pages to visitors after they convert on a landing page form.
2. Using the landing page tool, redirect visitors who have submitted a landing page form to your thank you page, and send a follow-up email that provides a link to the thank you page for future reference.
3. Don’t publish or circulate any direct links to your thank you page via social media or email offers.

Jaseel

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The Perfect Blog Post Recipe
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The Perfect Landing Page Recipe
The Perfect Blog Post Recipe
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The Perfect Blog Post Recipe
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The Perfect Landing Page Recipe

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