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Ultimate Funnel Audit Checklist

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Ultimate Funnel Audit Checklist

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In this checklist, you’ll find the steps you can use to fully audit your sales funnel.
All growth marketing initiatives should start with an honest assessment.
You need to ensure that you have the right offer, message, audience, and marketing channels.
Make sure you have the right offer for your sales funnel:

Steps

1
Done

Does it solve a real need in the market?
Don’t use your personal assumptions alone. Go out there and actually vet the market?

2
Done

Do you have customers who have validated your assumptions?

3
Done

Does the value of your primary offer exceed the price point?

4
Done

Is it better positioned than some or all of your competitors in a major way?
If not, do you have a semi-unique value proposition that at least differentiates you from your closest competitor?

5
Done

Do you have a framework for continually evaluating, testing, and improving the offer with user feedback?

6
Done

Make sure you have the right message:

Does the message fit the medium and platform properly?

Does the message inspire your audience to take action as soon as possible?

Is there enough urgency to make them take action?

Is the message delivered and packaged in an aesthetically pleasing way?

Could you use help from a designer or copywriter to make your message resonate more?

7
Done

Make sure you have the right metrics:

Do you know your average sales cycle and average deal value?

Do you know your average customer lifetime value?

Do you know what is your target cost per paid conversion?

Do you know What is your target cost per lead?

8
Done

Make sure you have the right channels for your sales funnel:

Do you know how many new customers are you getting per month?

What is your primary traffic channel?

Do you know what traffic channels are your competitors getting traffic from?

Are you continually auditing your sales funnel(s) and making sure you’re not leaving money on the table?

Do you have Google Ads campaigns setup?

Do you have Facebook Ads campaigns setup?

Do you have a Youtube Ads setup?

Are you building your Youtube channel?

Are you building your Facebook group?

Are you building your audience on Facebook?

Bhavana

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