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Setting Goals for your Videos

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Setting Goals for your Videos

Business Outcomes:
  • Improved Search Ranking
  • Increased Conversions
  • Increased Referrability
  • More Traffic
  • 2 Minutes
  • Medium

Directions

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The first thing you must do is figure out the reason you are creating a video. Too many people create and upload videos to sites like YouTube without first thinking about what they would like to achieve. Go through this list each time you plan on creating a new video to help you clarify the end result you want from your videos.

Steps

1
Done

Do you know the purpose of your video?

Is it to generate leads?
Is it to promote a limited time special offer to purchase your product?
Is it to generate buzz for your product launch?
Is it to engage with your audience live on a social channel?
Is it to educate your audience to choose the best solution?
Is it a review of a product you like?
Is your video aimed at building your brand awareness?
Is your video aimed at helping your viewers get to know you more personally?
Is your video aimed at building your own authority within your niche?
Is your video aimed at connecting with other authority leaders in your niche?
Is your video aimed at connecting with people emotionally?
Is your video aimed at going viral?
Is your video going to be used for an ad or commercial?
Is your video aimed at educating your viewers?
Is your video going to be related to a trending topic?
Is your video going to be used to sell a product?
Is your video part of a series of videos?
Is your video aimed at building your email list?
Is your video pre-selling a product that you are promoting?
Is your video reviewing a product you have purchased?

2
Done

How long does your video have to be?

Is it a short video? (less than 10 minutes)
Is it a long video? (10 - 30 minutes)

3
Done

Where will you promote your videos?

Is it going to be placed on your website?
Is it going to be a Live video on Facebook or Instagram?
Is it going to be uploaded on your YouTube channel?
Are you going to share your video with someone else? (Like a testimonial?)

4
Done

Is there an incentive to watch the video fully?

Are you going to give away something special for your viewer to watch the complete video?
(Stay till the end of this video for a special gift!)

5
Done

Does your video have a call to action?

Are you going to bring people to your website?
Are you asking viewers to complete taking an action? (Opting in to generate leads?)
Will you ask people to ask a question in a comment below?
Will you ask viewers to like and share the video?
Will you ask your viewers to subscribe to your channel or follow your brand page?

Bhavana

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